We conduct both qualitative surveys and quantitative analyses to understand user behavior and preferences. The goal is to have context beyond business requirements that enables the development of optimal software products and features.

We develop the logical and physical architecture before we begin coding to ensure flexibility, scalability, and maintainability. Building a proper architecture upfront can save a tremendous amount of time and resources down the line.

As a key part of the design process, we create functional, interactive click-through prototypes that enable us to align with clients and to optimize user journeys.

Based on key decisions and approvals during the prototype stage, we then move to graphic design. Client feedback is critical at this stage to ensure the UI is on-brand and appealing to users.

We test different elements of the designs we create to ensure final selections are driven by quantifiable results and are reflective of optimal performance in support of the client’s goals.